NEW DELHI — Women homebuyers are increasingly driving real estate investments, with more than 30% purchasing homes for investment purposes and 69% buying for personal use, according to the ANAROCK Consumer Sentiment Survey (H2 2024), as published by Hindustan Times.
The survey highlights a growing trend among women favoring real estate over other asset classes. At least 70% of female respondents identified real estate as their preferred investment, up from 65% in H2 2022 and 57% before the COVID-19 pandemic.
Women’s inclination toward stock market investments has declined sharply. Only 2% of respondents considered stocks a viable option in H2 2024, compared to over 20% in H2 2022.
Budget preferences among female homebuyers have also evolved. The report reveals that 52% of respondents are now interested in premium or luxury properties priced above ₹90 lakh. In contrast, 47% of women surveyed in H2 2022 opted for budget-friendly homes.
Among female homebuyers, 33% are targeting properties priced between ₹90 lakh and ₹1.5 crore, while 11% are eyeing homes ranging from ₹1.5 crore to ₹2.5 crore. Additionally, 8% prefer properties exceeding ₹2.5 crore.
“With greater financial independence and rising disposable incomes, women are entering the housing market as confident investors,” said Anuj Puri, chairman of ANAROCK Group. “The end-use-to-investment ratio among women homebuyers now stands at 69:31, compared to 79:21 in H2 2022. Their clear preference for real estate over other investment avenues is noteworthy.”
The demand for under-construction properties has surged, with 18% of female respondents preferring newly launched projects, compared to 10% in H2 2022. Meanwhile, the preference for ready-to-move-in homes has dropped from 48% in H2 2022 to 29% in H2 2024.
ANAROCK attributes this shift to the increasing confidence in under-construction properties, particularly those developed by reputed and listed builders. This indicates a strategic investment mindset among women, focusing on long-term capital appreciation.
The report underscores that most new launches by large and listed developers provide women homebuyers with confidence in securing under-construction properties for future profits.
The findings highlight the changing dynamics of India’s real estate sector, where women are emerging as a formidable force in property investments.